In Angers: a CCIs strategy to bolster emerging initiatives through partnerships



Culture for Cities and Regions organised a coaching visit to Angers in March, which brought together experts from KEA European Affairs and Tom Fleming Creative Consultancy, and city peers from Lincoln. The visit focused on Angers’ needs in terms of governance, leadership, and strategy. The city's departments of culture and economic development have a dedicated policy and strategy in terms of culture and creative industries, and common needs and concerns on both sides have been identified. The coaching team were in France to help Angers understand and combine these cultural and economic inputs and assets, and build bridges between both strategies.

The city has many assets and resources allowing for such a strategy, i.e. a rich cultural ecosystem; a strong higher education offer – including universities and higher education institutions nurturing creative talents; well-structured music and audiovisual sectors, as well as a unique crossover between cultural and creative industries (CCIs) and the bio (vegetal) sector; international connection with Austin, Texas, a leading creative city. Some of the urban development schemes foreseen in the coming years have also earmarked CCIs as a priority.

Highlighting Angers’ CCIs assets, the coaches stressed that there seems to be potential for more interaction between the local cultural operators and CCIs. A cornerstone of the CCIs strategy should be to leverage such crossovers and facilitate the emergence of new initiatives from local CCIs operators, and to formulate attractive perspectives to graduates from Angers’ universities. This could build on the success of targeted support to the music, performing arts and audiovisual sectors - a key strength for Angers’ CCIs policy. Such a strategy should be implemented in partnerships with other cultural and creative businesses and associations, but also with the wider socio-economic fabric of the city, such as the university, the economic clusters and the French Tech.


The visit's supporting documents and report are available here