Lublin: fostering audience development and monitoring cultural policies
On 10-12 May, a coaching team travelled to Lublin to help the city foster audience development and design tools to monitor local cultural policies and activities. The visiting team included independent expert Marianna Kajantie, Julie Hervé of EUROCITIES, and the heads of cultural affairs departments of the city councils of Dortmund and Espoo.
Lublin, the largest city in eastern Poland, is an academic centre and has a young population. The city’s bid was pre-selected for the European Capital of Culture title in 2016. Although unsuccessful, the preparation of the bid has been a momentum for the city to reflect on its strengths and weaknesses, and to develop a long-term cultural vision and strategy. Priorities of Lublin’s culture development strategy 2013-2020 include cultural education and bringing culture into the districts.
The city has many assets: a broad cultural landscape; the very rapid development of its cultural infrastructures and policies; and young and qualified cultural actors eager to improve and collaborate.
Coaches recommended that the city: raises awareness of audience development among local cultural institutions; cooperates with the education sector; shapes its cultural policy based on demand (and not on offer); and researches ways to develop additional events before launching new offers.
On monitoring cultural policies, coaches recommended that the city: analyses the collected data to better inform policy making; and transforms its cultural strategy into a series of action points with clear objectives to achieve.