Berlin, Germany - “A pioneer in economic development through creative and digital industries” - Projekt Zukunft
Projekt Zukunft (PZ) is an umbrella programme of Berlin’s Senate Department for Economics, Technology and Research, which back into 1997 foresaw the need for supporting innovation and creative economy in a consistent and strategic manner so as to build a solid base for economic growth and vitality. Back then, the main focus was IT, film and media. Ever since the first Creative Industries Report for Berlin was published in 2005, the Senate’s strategy was broadened to cover ICT, media and creative industries. As a link between the economy, science and politics, PZ can be seen as a creative cluster that aims to improve the general conditions for businesses located in Berlin and thereby facilitate their growth and power to innovate.